Brand Positioning Defined
Brand Positioning is the way in which a brand tries to occupy a distinctive place in the minds of its targeted customers through unique brand story. It emphasises how the brand is different from its competitors, what more or unique they have to offer, and how are being they perceived and placed in a customer’s mind.
Brand Positioning Explained
HOW DOES THIS HELP?
Brand Positioning is directly linked to brand loyalty, increase in brand value, and the readiness to buy the brand. An effective brand positioning means your brand is perceived as valuable, distinct, favourable, and credible in customer’s mind.
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HOW DO WE CREATE
YOUR BRAND POSITIONING
To help brands in creating an effective brand positioning that helps to win the heart of customers, increase brand loyalty, and for a better brand engagement, we look into the following things while working on your brand positioning.
We keep the following things in our mind while creating a unique brand identity.
1. What is your targeted market need?
2. Who are your targeted customers?
3. Understanding your major competitors and how each competitor is positioning their brand.
4. What is your brand’s Strength, Weakness, Opportunities, and Threats?
5. What is your competitive advantage?
A BRAND-FIRST APPROACH:
Creating a unique brand identity requires consistent use of type, colour, images, and tone. So that when your targeted customers see it, they instantly recognize who you are and what you stand for, a unique brand recall. Eventually, you built a trust in the minds of customer.
Our Brand Positioning development process
01
Your Brand’s current positioning
Understanding where your brand is positioned currently and how it is perceived by the customers.
02
Identify your target market
Identifying the right market where your products and services fit.
03
Identifying your target market
Identifying a suitable market where your products or services can be introduced.
04
Understanding your target market needs
Understanding what the market needs exactly and how is the brand fulfilling the needs.
05
Understanding your competitors
Knowing what your competitors are up to and determining their strategies.
06
Leverage your USP
Highlighting your USP so that customers connect well with your brand.
07
Creating your positioning statement
This will define what your brand is up to and what promises you make.
Successful projects
From startups to enterprises we have worked with every single idea. We have focussed on the deliverables regardless of the work volume.
Relationship created
With every project we created new stories. They started as our clients and associates but we grew as good friends.