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Brand Strategy, 72 DPI Skillz

Our Process

Structured Process That Drives Results

Simplified Process

A simple targeted solution for the complex marketing problem.

Personalised Approach

Every process is personalized to your marketing requirement.

Result-Driven Strategy

Every process follows a strategic approach that drives results.

Our Process

Driven by Passion and Discipline by Process


01. Discovery Phase

We begin by understanding your business in detail. Your Business Vision, Mission, Objectives, and Goals. What you create? and who you create it for?
Comprehensive understanding of your customers (both existing and potential), demographics, buyer personas, their needs and preferences.
Understand what is the market you operate? and the geographies you serve?
Who all are your competitions (both online and offline). What are their competitive advantages?

02. Define Phase

What is your story? What are your inspirations and how would you like to create an impact?
Understand and identify the unique problem that you solve and how you solve it.
Understand your business goals and define it in terms of measurable KPIs.
Understand your marketing problem and the challenges associated.

03. Research, Audit and Analysis

Gain a detailed understanding of the in and out of the market you operate with our research team.
Focused research on the targeted customer's engagement channels, their likes & preferences.
Analyse the major competitions, their communication matrix and marketing approach.
Thorough 360 degree analysis of your business Strength, Weakness, Opportunities, and Threats.

04. Create & Design

Create the right marketing strategy as per our discussion, understanding, research, audit, and analysis.
Identify the right marketing channel where your customer engages the most.
Design the most appropriate marketing solutions that are targeted to the respective challenges and the problems identified.
We build a custom plan targeted to your customer engagement with a focus to drive leads and conversions with integrated marketing strategies and methods.

05. Project Execution

We map the appropriate service required as per the Marketing plan. The service covers the end-to-end management of the requirement.
We are committed to deliver the project on time. In case of any unexpected delays, we communicate well in time and the underlying reasons.
A dedicated team is assigned to every project. Every team member is well briefed and trained to manage the project seamlessly.
We are flexible in our approach and focus on the solution determining the market condition and the customer behaviour.
Every development of the project is clearly communicated to all the stakeholders and everyone is well informed.

06. Results

  • Every marketing deliverable is reported and documented for review, and analysis.
  • Monthy and Quarterly Report.
  • Check the performance against the KPIs set.
  • Process