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Brand Strategy, 72 DPI Skillz
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Brand Story Defined

A brand story is a narrative that inspires and emotionally connects with the brand. It tells a complete story that sparked the idea of your company’s inception and expresses how that narrative still drives your mission and values today. Brand storytelling is something beyond promoting or sales pitches. It answers who, what, and why of a brand.

Brand Story Explained

HOW DOES THIS HELP?

A well-crafted story builds trust. It activates emotions and builds a strong connection communicating value offered. A brand story must be authentic and true to itself. Every customer interface should be built around a compelling strong. From Websites, Social Media, Promotions should clearly demonstrate the brand story in itself. It’s a brand story that distinguishes your brand from your competition.

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HOW DO WE CREATE
A UNIQUE BRAND STORY

At 72 DPI Skillz, we greatly understand that every brand story represents who you are and what you stand for. It creates an impression and understanding around your brand and for every interaction customer have with your brand, both offline and online. Our objective to create unique brand story is to understand how your brand inspires and has a positive impact in their lives of the people connected/ targeted.

We keep the following things in our mind while creating a unique brand identity.
1. What is the purpose of your brand?
2. Why do you exist & what do you contribute?
3. What is your Business Vision and Mission?
4. What makes us special? Your brand’s USP?
5. What is the problem you solve?
6. What inspired you to start your business?

A BRAND-FIRST APPROACH:

Creating a unique brand identity requires consistent use of type, colour, images, and tone. So that when your targeted customers see it, they instantly recognize who you are and what you stand for, a unique brand recall. Eventually, you built a trust in the minds of customer.

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Brand Story

Our Brand Story development process

BEST SERVICES

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New Story Strategy Project

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1037
Successful projects

From startups to enterprises we have worked with every single idea. We have focussed on the deliverables regardless of the work volume.

5697
Relationship created

With every project we created new stories. They started as our clients and associates but we grew as good friends.